Top 3 Reasons To get User Generated Content (UGC) for Your Business' Website
UGC Video Testimonials
When real customers share their experiences, it adds a layer of authenticity that polished marketing materials can’t match. People trust other people’s opinions, especially when it comes from someone who’s been in their shoes. User-generated content (UGC) is a genuine endorsement that helps potential customers feel more confident about your brand.
Boost SEO Rankings on Google, Bing & More
UGC isn’t just great for building trust; it also keeps your content fresh and engaging. Search engines love new, relevant content, and user-generated reviews, photos, and videos provide just that. By encouraging customers to share their experiences, you’re creating a steady stream of content that can improve your search engine rankings and keep visitors engaged on your site longer.
Cost-Effective Content & Ad Creative
Creating high-quality content can be expensive and time-consuming. UGC offers a cost-effective alternative by leveraging the creativity of your customer base. This not only saves you money but also provides a diverse range of content that reflects real-world use of your products or services. Plus, it fosters a sense of community as customers feel more involved with your brand.
Some Answers to 'Swell' Questions:
What is User-Generated Content?
User-Generated content is content made by a regular, everyday Joe with an smartphone! Since the advent of digital cameras, it’s never been easier for everyone to film something quick on our phones. User-generated content is just that.
What is the 3 Step Process?
1. We start with a 15 minute call with an expert at Tidal Wave. We learn about your brand, and then develop questions & structure for the video based off of this conversation.
2. We send out a custom link to your customer. They’ll find an easy to follow video tutorial, showing them how to frame, film, and some tips on best practices. Then, question by question, they can answer as they please with their phone camera, on their time.
3. We take the raw footage, edit, complete & deliver the wonderful 60 second video in vertical or horizontal format.
How did you develop the process?
This was developed over years of time, amongst a team of producers with combined decades of experience in the professional video production industry. The team at Tidal Wave formulated an easy-to-follow tutorial alongside our storytelling methods, creating excellent videos for businesses of all sizes.
How much does it cost?
We have a simple, transparent pricing model. One testimonial video is $550. Two testimonials are $999 (Save $100).
All first time customers enjoy a $100 discount off their first purchase. Inquire about our referral program, where you can see extra savings!
What does Tidal Wave Testimonials do?
When we started, we identified three main downsides of User-Generated content:
- Hit or miss quality, when it comes to production.
- ‘User Generated’ really means ‘Paid Actor.’
- Usage rights & image/likeness gets really murky (ocean pun).
These were some alarming things to us, when venturing into this world of UGC as video producers. There was a lack of consistency when it came to production (poor audio quality, bad lighting, terrible editing & writing).
Most alarming – we found that the ‘Users’ generating the content, can just go to your competitor 1 week after producing your video, and do the same exact review for them. There’s no brand loyalty. Beyond that, usage rights begin to get incredibly expensive at around month 3.
So, we developed a company where real customers can hear from real customers.
The team at Tidal Wave Testimonials does scripting and editing. We work directly with your customers and give an easy-to-follow process on how to frame, light, and record at home, on their time. Our videos have a consistent tone and quality that match your brand’s values, at an unbeatable price.
Why the name 'Tidal Wave Testimonials?'
We’re called Tidal Wave Testimonials because you may, infact, see a Tidal Wave of new customers. Video is that impactful. Plus, there’s a lot of opportunity for puns & water-related taglines. Here are some of our favorites:
- Surge in Sales
- Swell Results
- Send Waves Throughout The Timeline
- Give us a ‘Wave’
- Flood of New Customers
Have a good water pun? Send one our ‘wave’… I mean, way.
Lifetime rights
Unlike most user-generated content, we give you lifetime rights to your video testimonial. You can use these videos anywhere, anytime, as much as you need.
Real Customers
Real customers want to hear from real customers. Our process makes it simple for customers to film & upload an unlimited amount of unedited footage to our portal. Our team takes care of the rest.
Unbeatable Pricing
Our prices are unmatched in the industry.